ultimate marketing strategy for architects
Exclusive marketing that helps you win more projects is within reach.
The exclusive marketing edge architects need ... to get results they love
You're tired of second-guessing your firm's marketing efforts
You've built a firm and portfolio that is truly impressive, but when you're in over your head with marketing—or even just a little uncertain—doubt and fear can creep in and convince you of more than a few crazy 'what-ifs':
... what if we're doing it all wrong?
... what if we can't stand out?
... what if we lose everything?
It's time to put those 'what ifs' to rest ...
... But you don’t have time for endless Googling of marketing-related items ... much less doing the work (and as well as needed).
... Nor do you have an extensive (or any) marketing education to support the effort.
... And you know the competition has marketing in-house—a big advantage—so you want to get it right.
Not to worry—you just need to know where to find a marketing specialist who can help you level the playing field to make you more competitive and seen as the innovative designer you actually are.
(and ... remove stress and worry about the "what ifs")
Cuz here's the thing...
You won't win the projects you want relying on hope - or generic marketing
What will help is a strategy as custom as your designs - that shows innovation, speaks directly to clients, and positions you as the go-to expert.
To create a marketing plan that actually moves the needle, you need:
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A deep understanding of what sets you apart and how to communicate that value
Clear, compelling messaging that's authentically you
A focus on building genuine connections with ideal clients
The ability to adapt and stay ahead in an evolving industry
You're in luck, friend - this is exactly the service I provide. (keep reading)
You're in luck, friend - this is exactly the service I provide ...
(keep reading)
with 25 years in AEC marketing + a psychology-based approach
I've got the marketing expertise and insider knowledge you need to attract the clients and recognition you deserve
Let's put an end to generic, ineffective strategies and start creating marketing materials as impressive as your portfolio. Trust me, your future self (and bottom line) will thank you.
did you know ...
There's a reason
why you struggle with architect marketing
There's a reason why you struggle with architect marketing
In "The Big Leap," Gay Hendricks teaches us that when you focus on design—an architect's 'Zone of Genius'—you create your best work, leading to a more profitable business and a happier business environment. It's where the magic happens. The opposite is the 'Zone of Ineptitude,' where you won’t see the same results, no matter the time or effort you put in—for architects, that’s likely marketing. You struggle because it's not your zone of genius (or close to it)- and you are not alone.
The good news is, when you focus on design you achieve more impactful results. Consider delegating marketing to a specialist for easier, faster results and a more profitable business.
One way to get it all of your plate is with The EDGE ...
Introducing...
The EDGE:
The psychology-based marketing solution for ambitious architects
The psychology-based marketing solution for ambitious architects
This bespoke profile transforms how you present your architecture firm to clients. In 10 powerful pages it quickly engages clients, showcases your unique strengths and approach, and positions you as the obvious choice.
The EDGE is for ambitious, forward-thinking architects ready to:
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+ Stand out in a crowded market and attract your ideal clients
+ Create marketing materials that reflect the quality and innovation of your work
Stand out in a crowded market and attract your ideal clients
+ Communicate your unique approach and problem-solving skills in a compelling way
+ Build a strong brand reputation and establish yourself as leader in your niche
Communicate your unique approach and problem-solving skills in a compelling way
Create marketing materials that reflect the quality and innovation of your work
Build a strong brand reputation and establish yourself as leader in your niche
Get The EDGE + Elevate Your Marketing Now
let's break it down
What you get with The EDGE
This engaging, client- and solution-centric profile speaks directly to your ideal clients, making it easy for them to see themselves and see the value of your solutions. The proprietary framework can be fully customized to your branding or further adapted to fit existing templates or additional uses.
CUSTOM BROCHURE SERVes AS powerful door-opener
... introducing you to potential clients in a way that quickly gets their attention and communicates your unique value, opening doors to new opportunities.
easy-to-navigate design + CLIENT-CENTRIC CONTENT
... enhances the impact of your message, making it easy for clients to understand the solutions you offer and making sure your brochure stands out.
leveraging marketing
... engaging readers by speaking directly to your ideal clients, building trust, and demonstrating how your firm's services are the perfect solution to their challenges.
confidence and peace of mind
... knowing your marketing is done accurately and effectively, is helping foster client connections, and helping you win projects you've always wanted.
Expert copy
psychology
Expert copy leveraging marketing psychology
** NOW AVAILABLE FOR DOWNLOAD ** Sample EDGE profile!
** LOOK INSIDE ** - see how it helped Tamara
"Get The EDGE - it'll change your business!"
Go from overlooked to the obvious choice.
Go from overlooked to the obvious choice
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Custom brochure serves as powerful door-opener ... introducing you to clients and quickly gets their attention
Easy-to-navigate + client-centric content enhances the message impact, making it easy for clients to understand
Expert copy leveraging marketing psychology ... engaging readers by speaking directly to your ideal clients
How it works
book a call
Please answer the booking questions so we have the best chat possible. Basics or the whole shebang - your choice!
Please answer the booking questions so we have the best chat possible. Basics or the whole shebang - your choice!
let's chat
We have a FREE DISCOVERY CALL to get to know each other a bit and to see what your challenges are and if I can help.
let's get started
If we both determine it’s a fit we’ll get you on the schedule and filling out your custom questionnaire. It is typically done in about a week!
If your story is difficult to convey or not getting through, Barb can help you solve that problem.
If your story is difficult to convey or not getting through, Barb can help you solve that problem.
jon commers, visible city
There are other ways to get these results ... or are there?
Sure, you *could* choose Option A
... and try to piece together a marketing strategy (and materials) so you are finally 'seen' by clients, but what's different about this time that will make it a success?
You could:
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But ... Option A is likely signing up for the same results you have now (at best)—marketing that's:
... not serving your needs;
... not impressing your clients; and
... not showing how talented you are.
If you don't mind my saying so ... you deserve better.
Fortunately, there is an alternative ...
You can solve your problem with Option B:
I offer The EDGE because it provides a comprehensive, cohesive marketing solution tailored specifically to the needs of ambitious architecture firms like yours.
I poured 25 years of learning what works and what doesn't in architectural marketing into The EDGE because I believe every architect deserves a marketing partner who truly understands their world and can
It was to offset the common issue of not feeling seen by clients. It incorporates the best and most effective strategies and omits the rest. More effective than DIY—and makes you look amazing.
created specifically for architects
created specifically for architects
help them achieve their goals.
help them achieve their goals.
The EDGE
All the details
At a glance: The EDGE
At a glance: The EDGE
who it's for
FIRMS READY TO:
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Stand out in crowded market + attract your ideal clients
Compellingly share unique approach + problem-solving
Create materials reflecting you and your innovative work
Build strong brand reputation + establish as a leader in niche
what you get
HIGH-IMPACT, DYNAMIC PROFILE
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Unique, custom 10-pg profile tells your story thru solutions
Copy leveraging psychology to expertly engage readers
Easy-to-read, engaging, and aligned with your brand
Redefined messaging that can be applied elsewhere
investment
less THAN MISSED OPPORTUNITIES
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Base package:
$5,ooo
Upgrades:
+ Website update
+ Proposal enhancement
+ Interview preparation
Payment plans: Yes
An expert-created CUSTOM PROFILE WITH PROVEN GAME-CHANGING RESULTS for a fraction of the cost of other less-specialized efforts.
Get started for:
$2,600 (2 payments)
or $5,000 (pay in full)
Get started for: $2,600
$5,000
(2 payments)
- or -
(pay in full)
Compare to other $5,000 initiatives:
+ Attend a high-end marketing conference
+ Marketing assistant (PT for a few months)
+ Custom website redesign (partial)
+ Targeted social media ad campaign
+ Subscription to a premium software or tool
+ Engage a PR firm for two weeks
+ Commission professional video of your work
+ Booth at a major industry trade show
+ Attend high-end mktg conference
+ Marketing assistant (PT/2-3 mos)
+ Custom website (partial)
+ Social media ad campaign
+ Premium software subscription
+ Engage a PR firm for two weeks
+ Professional video of your work
+ Booth at a major trade show
"Get The EDGE - it will change your business!!"
"Get The EDGE - it will change your business!!"
- TAMARA HALVORSEN, PIGEON CONSULTING
- TAMARA HALVORSEN, PIGEON CONSULTING
I'M READY TO LEVEL UP MY MARKETING!
Let's talk about the bonuses
Let's talk about the bonuses
The EDGE is more than a standalone document—the essence of it is woven through all my efforts. These bonuses support the philosophy and spirit of The EDGE and help you connect the dots on this new approach to messaging and client connection.
The EDGE is more than a standalone document—the essence of it is woven through all my efforts. These bonuses support the philosophy and spirit of The EDGE and help you connect the dots on this new approach to messaging and client connection.
bonus one
uncover your 'you-factor'
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One-on-one session to uncover your 'YOU-Factor'
Learn to use uniqueness as a competitive advantage
Customize use of 'YOU-Factor' in biz development
One-on-one session to uncover your 'YOU-Factor'
Learn to use uniqueness as a competitive advantage
Customize use of 'YOU-Factor' in business development
bonus two
benefit chart proposal add-on
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Exclusive one-page proposal fix created with EDGE data
Created by marketing expert to solve architect challenges
Elevates proposals so more competitive and effective
Exclusive one-page proposal fix created with EDGE data
Created by marketing expert to solve architect challenges
Elevates proposals so more competitive and effective
bonus three
1:1 power hour session with barb
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60-minute one-on-one Power Hour session with me
Address questions, talk strategy, or provide feedback
Clarity and more confidence sharing capabilities
60-minute, one-on-one Power Hour session with me
Address questions, strategy, or provide feedback
Clarity and more confidence sharing firm capabilities
Select the plan that works for you:
Payment Plan
the edge: Bespoke 10-page pdf profile
BONUS: 1:1 session to develop 'you-factor'
bonus: benefit chart proposal add-on
bonus: 1:1 power hour session with barb
2 payments of $2,600
Two payments with half to secure the work and the rest due upon completion
One Payment
the edge: Bespoke 10-page pdf profile
BONUS: 1:1 session to develop 'you-factor'
bonus: benefit chart proposal add-on
bonus: 1:1 power hour session with barb
1 payment of $5,000
Single payment to secure the work and receive priority scheduling (as available)
let's get started!
i'm ready for an edge!
Barb captures 'you' in a way you can be proud of.
Barb helped us reframe our expertise so that it centers on our clients - and they love it! Our work can be confusing and overwhelming to clients and Barb has helped us make it—and us—sound accessible and approachable! She captures 'you' in a way you can be proud of.
Barb helped reframe our expertise so it centers on our clients - and they love it! Our work can be confusing and overwhelming to clients and Barb helped make it—and us—more accessible and approachable! She captures 'you' in a way you can be proud of.
tamara halvorsen, pigeon consulting
tamara halvorsen, pigeon consulting
Nope - this is not a fit for everyone
Nope - this is not a fit for everyone
This *is* for you if ...
This *is* for you if ...
You need to finally make time for an active role in marketing (the right way)
Your profile goes back to previous owners, is over 20 pages, or *a lot* of paragraphs start with "our firm" or company name
You're ready for this—and prepared to do the initial work, knowing how much time having The EDGE will save you later
It's probably *not* for you if ...
It's probably *not* for you if ...
You're overwhelmed by the thought of even getting started
You're overwhelmed by the thought of even getting started
You prefer sticking to traditional industry practices vs trying anything new with marketing
You prefer sticking to traditional industry practices vs trying anything new with marketing
You're not willing to do the work or make the time for it right now
You're not willing to do the work or make the time for it right now
100%
money back
guarantee
My work is guaranteed to my client's satisfaction. If you are not completely satisfied we—at your discretion—either waive professional fees, or accept a portion reflecting your level of satisfaction.
My work is guaranteed to my client's complete satisfaction. If you are not completely satisfied with my services, we will—at your discretion—either waive professional fees, or accept a portion of those fees that reflects your level of satisfaction.
There is no risk to you. So what are you waiting for?
There is no risk to you. So what are you waiting for? Book a call to get started TODAY!
book a call TODAY!
60-minute 1:1 Power Hour session with me
Able to answer questions, talk strategy, or provide feedback
Aim for clarity and more confidence sharing capabilities
WHAT YOU GET
Let's recap
Expert guidance: Proven solutions
from someone who's solved these challenges from the inside
Client-centric content: Clients see themselves and keep reading and— understanding your value
Psychology-based strategy: Understand how clients actually make decisions, not just how we think they do
Expert guidance: Proven solutions from someone who's solved these challenges from the inside
Client-centric content:
Clients see themselves and keep reading and— understanding your value
Psychology-based strategy: Understand how clients actually make decisions, not just how we think they do
Solution-focused approach: Show clients exactly how your experience solves their problems
Customized, 10-page PDF profile: Stand out professionally while maintaining full control of your materials
i need this! SIGN ME UP!
Yes, it really works:
clients get jon's brilliance now
If your story is difficult to convey or not getting through, Barb can help.
Barb listened closely to our mission, approach and key industries' language, and developed a graphic overview that captures the what and why of our work. If your story is difficult to convey or not getting through, she can help.
tamara went from confused clients to a full plate
Barb reframed our expertise so it centers on our clients - they love it!
THE EDGE not only explains what we do - but contextualizes our work in a way that offers clear benefits to the clients and ample reasons WHY they want to work with us throughout. An invaluable resource!
sally loves the ease
We now have a document we can easily send that wows them with our expertise.
The finished product is beautiful. It shows clients who we are, what we do, and how we can help them in a format that grabs your attention and makes you want to keep looking.
seasoned architect firm marketer offering
Expert guidance, hands-on support,
and creative solutions specific to architects
I'm Barbara Gates, the first and only go-to architect marketing consultant with 20 years of in-house experience and a psychology-based approach.
I began consulting in 2018, dedicated to helping architects enhance their marketing strategies to stand out in a competitive market and achieve the best results. My innovative and boundary-pushing approach results in marketing that commands attention and resonates with your ideal clients, increasing project success.
But it wasn't always this way
I sat next to you, sharing architecture marketing strategies as well as frustration if you should have been shortlisted.
- so I created it. A dynamic NEW profile that has what clients need to SEE you.
I sat next to you, sharing architecture marketing strategies as well as frustration if you should have been shortlisted.
- so I created it. A dynamic NEW profile that has what clients need to SEE you.
I knew there had to be a better way
I knew there had to be a better way
Jon went from losing leads to confusion to from people excited to start.
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Jon went from losing leads to confusion to now getting from people excited to start.
calls returned
return calls
Tamara's leads went from struggling to understand what they do to , excited to work with them.
Tamara went from leads struggling to understand what they do to + being excited to work with them.
GETTING IT
GETTING IT
Tim went from confusing tech jargon and long explanations to an - and leads GETTING it.
Tim went from confusing tech jargon + long explanations to an - and leads GETTING it.
way to explain it
easy
easy way to explain it
YOU CAN HAVE THESE RESULTS, too!
The only difference is they took a chance on themselves and tried it. Will YOU?
The EDGE is the only one of its kind because of its ...
Bespoke strategy for maximum impact
THE EDGE is tailored to your firm’s unique strengths and goals, starting with an in-depth analysis of your brand and market. The result? A strategic, customized marketing plan that connects directly with your audience, boosting visibility and positioning your firm to attract the right clients.
Tailored narrative-based marketing
Storytelling is powerful beyond showcasing design; it helps simplify complex ideas, communicate effectively, and engage clients. THE EDGE tells your story in a way that builds trust, ensuring potential clients can see and feel the essence of your firm as they explore your profile.
Client- and solution-centric approach
Unlike traditional firm-centered profiles, THE EDGE speaks directly to client concerns and translates your technical strengths into relatable benefits. This approach fosters stronger connections and a more compelling appeal for clients ready to do business.
Select the plan that works for you:
Payment Plan
the edge: Bespoke 10-page pdf profile
BONUS: 1:1 session to develop 'you-factor'
bonus: benefit chart proposal add-on
bonus: 1:1 power hour session with barb
2 payments of $2,600
Two payments with half to secure the work and the rest due upon completion
One Payment
the edge: Bespoke 10-page pdf profile
BONUS: 1:1 session to develop 'you-factor'
bonus: benefit chart proposal add-on
bonus: 1:1 power hour session with barb
1 payment of $5,000
Single payment to secure the work and receive priority scheduling (as available)
Here’s what others have asked before working with me
How is this different from a 'normal' firm profile?
This unique, proprietary profile is client and solution-centric to resonate with your ideal clients and is reusable with other clients in the same industry. Your clients love it!
What if I don't have branding or a good profile—will I miss out?
Not at all! The framework was designed for maximum flexibility and we can swap out info as needed to best reflects your experience and firm.
How much should I budget for the edge?
The reusable base is $5,000. Upgrades: addt'l solutions pages, second profile for new industry, new messaging on web, proposal, or interview docs, + adapt to fit your documents.
What size firms use it?
The versatile profile serves both small boutique firms and large corporations. I understand the unique needs and marketing strategies of architect firms of all sizes.
How do I know this will work for me?
The EDGE's client and solution-centric approach solves problems specific to architects and can be adapted to meet a wide variety of needs.
I don't think I have time - how long does it take?
About a week if booked in designated times and preliminary work is completed on time. Your time is minimal; available for questions and a mid-point check in - I handle the rest!
What will it look like - are they all the same?
Each EDGE framework is customized to match your brand, ensuring differentiation in the market, and is further modified by responses from different companies.
Can I see samples?
Of course! Book a call and I'll show examples via Zoom! You can also download a full EDGE profile based on my business using the EXACT approach I use with yours!
25
years in AEC marketing
1,000s
Priority:
YOU
Priority: YOU
1
of architects + designers reached
one more time ...
What you get with The EDGE
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Comprehensive, 10-page PDF brochure is a powerful door-opener, introducing you to potential clients in a way that immediately gets their attention and communicates your unique value.
Comprehensive, 10-page PDF brochure is a powerful door-opener, introducing you to potential clients in a way that immediately gets their attention and communicates your unique value.
An easy to navigate design that reflects your firm's brand and enhances the impact of your message, ensuring that your brochure stands out and leaves a memorable impression.
An easy to navigate design that reflects your firm's brand and enhances the impact of your message, ensuring that your brochure stands out and leaves a memorable impression.
Expertly crafted copy that leverages marketing psychology principles to engage readers, build trust, and demonstrate how your firm's services are the perfect solution to their challenges.
All while giving you the confidence and peace of mind knowing that your marketing accurately and effectively, and making it easy for clients to understand your unique value, opens doors to exciting new opportunities, and helps you win the projects you've always wanted. That's The EDGE.
and here's the thing
and here's the thing
You deserve credit for your talent, and you deserve to win projects you are qualified for
You deserve credit for your talent, and you deserve to win projects you are qualified for
I KNOW you didn't pour your heart and soul into becoming an architect to settle for mediocre marketing and being a glorified CADD monkey on projects you don't want. You deserve more than you can get through your marketing efforts. You deserve to work with clients who appreciate your unique vision and approach, and who trust you to bring their dreams to life.
The EDGE is your secret weapon for making that happen. It's not another cookie-cutter marketing solution - it's a bespoke, psychology-driven approach that's tailored specifically to the needs of ambitious architecture firms like yours.
With The EDGE, you'll have everything you need to
I KNOW you didn't pour your heart and soul into becoming an architect just to settle for mediocre marketing and being a glorified CADD monkey on projects you don't want. You deserve more than you can get through your marketing efforts. You deserve to work with clients who appreciate your unique vision and approach, and trust you to bring their dreams to life.
The EDGE is your secret weapon for making that happen. It's not another cookie-cutter marketing solution - it's a bespoke, psychology-driven approach that's tailored specifically to the needs of ambitious architecture firms like yours.
With The EDGE, you'll have everything you need to:
So, what do you say? Are you ready to ditch generic marketing and start showcasing the brilliance you offer clients?
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Communicate your unique value to resonates with ideal clients
Communicate your unique value in a way that resonates with your ideal clients
Showcase your innovative approach and problem-solving
Build trust + credibility with compelling case studies + testimonials
Position yourself as go-to expert in your niche
Attract more projects and clients you've always wanted
Showcase problem-solving and innovative approach
Build trust and credibility with compelling case studies/testimonials
Position yourself as go-to expert in your niche
Attract more projects + clients you've always wanted
So, what do you say? Are you ready to ditch the generic marketing and start showcasing the brilliance you offer clients?
let's do this. i'm ready for the edge.
Listen, friends. It's time to make a decision.
Listen, friends. It's time to make a decision.
Let’s stop letting your marketing fall short of your potential.
Let’s stop letting your marketing fall short of your potential.
If you're eager to enhance your marketing efforts and attract ideal clients, act quickly—spaces fill up fast! I work with a select number of architects each quarter so I can dedicate my full attention to each client and provide the highest quality outcomes. Get started today!
If you're eager to enhance your marketing efforts and attract ideal clients, act quickly—spaces fill up fast! I work with a select number of architects each quarter so I can dedicate my full attention to each client and provide the highest quality outcomes. Get started today!
STILL ON THE FENCE?
Get off the fence! Barb will be a great resource + effectively communicate the value you bring.
Tim Dufault, Concert
Still have questions? I completely understand. Please email me at the link below so I can help!