our ultimate marketing strategy is here!
Pssst—Never again struggle to give your proposals an edge
I have a FREE Benefit Chart created specifically as a one-page solution to persuasive architecture proposals. Knowing you lose projects to the competition despite your expertise is exactly why I created The Benefit Chart - and it helps. If finding a way to stand out or be seen has you scratching your head, download The Benefit Chart for free today!
Get the easiest guide to improving proposals that has ever existed
The benefit chart was created for and used for my own purposes with multiple clients. Everyone's asked for it. Here it is!
Tap into my expert proposal strategy
See the exact BENEFIT CHART TEMPLATE to highlight your team and skills in a new way
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Download the one-page solution to persuasive architecture proposals to:
TOTALLY FREE AND ALL YOURS
Learn ProTips + topic suggestions so you can create your own for your next proposal
Learn how to create a direct line from what clients need to what you offer - with ease
FREE: THE ONE-PAGE SOLUTION TO PERSUASIVE PROPOSALS
The most persuasive proposal response is easy to read and unique to you and the client.
With significant competition in the architecture industry, your messaging, format, and user experience (yep, that’s a thing needed to make your proposal response stand out).
It's time you did something about it, right?
When you’re creating a customized proposal response for a client (and want to make sure they see your value) there is ONE thing you need to make sure you include: The Benefit Chart.
It's the one thing your proposal response
MUST include—if you’re gonna win
How it helps ...
Supercharge the one shift you need to make
to your proposal response in order to be seen and remembered by the client.
Get in on the underground way to connect
with clients + demonstrate your value using the proven method I created for exactly this purpose.
Use my own Benefit Chart as an example
to follow, because it’s time to short-cut you looking as good as you are.
WHO MADE THIS?
Hey, I'm Barb, and I'm obsessed with helping architects win projects
Founder and creative director at The Space Between, a consulting firm specializing in architectural marketing. I’ve been obsessed with figuring out the best ways to help architects better connect with clients so they are seen, valued, and recognized for their contributions.
25 years in AEC marketing, 20 of those as in-house marketing in architecture firms, reaching thousands of architects and designers. I. know. architectural marketing. And now, you can get the expert experience you need without the price tag of a new hire. you can get my eyes and ears—my expert strategies and processes in-hand to strategize and tackle your next marketing efforts.
And nope, I am not for everyone. I am committed to your success and will propose new or out-of-the-box ideas if traditional methods are not getting you the results you want and need. In fact, that’s how I developed The Benefit Chart!
But if you are ready to stand out, are open to trying new things—designed to help you, of course—and want to get clear on who you are and how you show up, you do not have to do it all alone.
Give The Benefit Chart a try—if you like the client-centric approach, circle back and we can talk about how we can make you more competitive—and make marketing more fun.
“Barb made it easy for customers to see why they want to work with us.”
"Barb turned very complex information into approachable, engaging text that makes it easy for customers to see who we are, what we do, and why they want to work with us."
tim dufault, faia, founder, concert
virginia minter, human resources
“Her marketing knowledge and ability to prepare proposals is impressive.”
I enjoyed her creativity and work ethic. Her marketing knowledge and ability to prepare proposals along with coaching others for their presentations was impressive.
Are you ready for your proposals to be more competitive?
totally free and all yours
Tap into my expert strategy with the one-page proposal solution to persuasive architecture proposals - the guide helps you:
identify + showcase YOUR Unique value proposition
—like this * snaps fingers *—so you stop blending in and start standing out for the right reasons
avoid wasting hours on the wrong efforts
that don't move the needle and move forward with confidence in your message and efforts
craft compelling,
client-focused messaging
that can be built upon and used throughout your materials—no marketing degree required (and no judgment)
What are you waiting for?
GET access to The Benefit Chart
instant
Grab The Benefit Chart for a one-page solution to creating persuasive architectural proposals—let’s do this.