personalized, creative marketing for architecture firms
Win projects without giving up all your billable hours (or sanity) to architect marketing
Because we know you can work on marketing—but should you?
tell me more!
Helping architects rock 'perfect jeans energy' since 1997
Based in Minneapolis, MN - available online.
My psychology-driven approach focuses on more than what you can do—it captures who you are so you look and feel like your best self—kind of like in that perfect pair of jeans—and you still keep focused on design.
It’s time your architecture firm marketing works for you ...
It’s time architecture firm marketing works for you
Because ...
... and certainly isn’t the only (or best) way to become known as the architect clients want to work with
... and buying into promises of ‘guaranteed’ projects in this very relationship-based industry isn’t wise, either.
... Continuing 'the way things have always been done' isn’t the only (or best) way to win projects
(also, you deserve to look as awesome as you are)
... elevating your team and talent
You are wasting your time ...
... If you are not using psychology-based marketing that speaks to how clients make decisions
... or if your do not make it easy for clients to find what they need, leaving them searching for info
Did you know ... Today’s average attention span is 47 seconds
What all this means is ...
(down from 2.5 minutes in early 2000s—this matters!)
(not to worry, friend - help has arrived)
Because you can lose the opportunity in 47 seconds flat.
... or if you are still using materials created by someone else back in the day because 'that's the way it's always been done'
I'm the only marketing consultant who combines 25 years of AEC marketing with a psychology-based approach
to help you achieve better results. Together we …
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Develop client- and benefit-forward messaging
leveraging your unique personality to aid client connection.
Implement out-of-the-box ideas and push boundaries to create marketing materials that truly set you apart.
Attract your ideal projects and clients, build a thriving firm, and earn the recognition you deserve.
i need this!
Embrace Your talent
Shift your mindset from viewing marketing as a necessary evil to seeing it as a powerful tool for showcasing your unique strengths and attracting your ideal clients.
Elevate Your Marketing
With my 25 years of experience (20 in-house) and psychology-based approach, I'll help you create marketing materials that are clear, compelling, and authentically you.
Attract Your ideal Clients
Imagine waking up every day excited to work on projects that inspire you, with a steady stream of ideal clients who appreciate your unique approach and vision.
Our work can be confusing and overwhelming but Barb helped it and us sound accessible + approachable! She captures you in a way you can be proud of.
- Tamara Halvorson, Pigeon Consulting
Barb reframed our expertise so it centers on our clients - they love it!
Create winning marketing materials that attract ideal clients in 3 simple steps
Create winning marketing materials that attract ideal clients in 3 simple steps
book a discovery call
Book a FREE discovery call after reviewing available services and responding to intro questions.
strategy
I learn where you are and where you want to go—if we're a fit we customize a package to YOUR needs.
ongoing support
Get started with a personalized plan and an expert marketer/ cheerleader helping you get results.
understands the unique challenges of marketing an architecture firm
and knows how to showcase your talent in a way that resonates with your ideal clients.
Hey, I'm Barbara Gates. Everywhere I looked I saw talented architects losing out on projects they were perfect for, all because their marketing didn't do justice to their skills and vision.
Being an innovative, ambitious architect isn't for the faint of heart—it means constantly pushing yourself to stay ahead of the curve and stand out in a crowded market—even if you're already creating groundbreaking designs, and even when you're winning awards and earning recognition.
That's exactly why I became a marketing consultant specializing in the AEC industry.
Now, I use my 20 years of in-house experience, psychology-based approach, and knack for pushing boundaries to help architects—just like you—create marketing that showcases your unique value and helps you attract your ideal clients and projects.
You need someone on your side who
How to get started
(and get answers)
How to get started (and get answers)
Ready to take your firm's marketing to the next level?
Whether you're looking for a bespoke, high-impact profile with The EDGE or flexible, temporary or ongoing support with The ADVANTAGE, you'll find tailored solutions designed to showcase your unique brilliance and attract your ideal clients.
FIND YOUR PERFECT FIT!
Want to make sure I'm legit before deciding anything?
With 20 years of in-house architecture marketing and a track record of results, I'm not a consultant who'll need hours of hand-holding. I'm an industry insider who speaks your language and knows how to hit the ground running.
With 20 years of in-house architecture marketing experience and a track record of results, I'm not a consultant who'll need hours of hand-holding. I'm an industry insider who speaks your language and knows how to hit the ground running.
see IF BARB iS RIGHT FOR YOU!
If your story is difficult to convey or not getting through, Barb can help you solve that problem.
"If your story is difficult to convey or not getting through, Barb can help you solve that problem."
- jon commers, visible city
which iconic building reflects your personality?
Enter your best email at the end of the the quiz, and I’ll send you the result and FREE customized tactics on how to use your personality type to stand out, win projets, and improve client connection.
gimme the quiz! I’m ready to stop struggling with marketing now!
(Of course you are, you love an innovative approach.)